Renew Labs
Art Direction (Photography & Campaign)
the first-ever virtual store on an ocean garbage patch launched on Earth Day 2021. Our team collaborated with Virtue AND ROSIE LEE to create a store that shouldn’t exist – built on 80,000 tonnes (and growing) of plastic located in the midst of the Pacific Ocean.
The Renew Labs Store by Converse is a virtual brand experience space that calls attention to the masses of consumer and marine plastic-based waste floating in the Pacific. Its mission is simple: close down as quickly as possible.
To achieve this, the Converse All Stars, a diverse collective of eco-conscious creatives from around the globe, have designed unique sustainable prototype sneakers that are featured in the store alongside the latest Converse Renew collection. The products have all been created with sustainable techniques such as ink made from air pollution and the use of recycled plastics.
The proceeds from these initiatives will be donated in full to TAKE3.org the NGO partner with a track record in successfully liberating the oceans of plastic pollution, to fund the removal of the real-life trash islands.
Take a virtual tour and experience the Renew Labs store here.
Renew Labs product photography, prototypes created with dye from plants by the Converse All Stars.
